"The New Coffee Culture: How Third Wave Coffee Is Changing the Industry"

by Naomi Waxman (2014)

   - Source: The New York Times

   - Summary: This article explores how the Third Wave Coffee movement has gained traction in the U.S. and globally. It highlights the rise of specialty coffee shops and roasters, such as Stumptown Coffee Roasters, Blue Bottle Coffee, and Intelligentsia, and discusses how they have elevated coffee from a mass-market commodity to an artisanal product. Waxman dives into the craft behind brewing, the importance of high-quality beans, and the growing interest in sustainable practices, fair trade, and direct trade relationships. The article also addresses the cultural shift that has occurred, where coffee drinkers now seek out unique flavors, single-origin beans, and innovative brewing methods.

   - Impact: This article provided mainstream recognition of the Third Wave Coffee movement, positioning it as a defining trend in the coffee industry.